Graeme Fordyce

Design & product leadership and execution

Making complex products and organizations make sense

I work across product strategy, service design, information architecture, and team leadership. I connect what a business needs to accomplish with what its technology can do and what people need to understand—then help teams turn that understanding into a usable product.

I move between the detail of an interface and the conditions that produce it: the service around it, the technology behind it, and the way a team works. I stay close enough to execution to carry the reasoning through to something people can use.

Current work

What should AI capability mean in an interface?

Design judgment for an ongoing origination-platform project.

Selected work

Decisions in context.

01

What should the customer have to understand?

Mortgage information architecture

Choosing and testing a time- and process-based structure for a large catalog of loan requirements.

Making requirements understandable

02

Designing Health Scan as a more actionable and recurring consumer service.

Making genomics usable

03

Building an in-house team, proving its value with a rewards interaction, and taking on the core mobile app.

Building design into the core product

If you are working through a complex product, a fragmented service, or a design organization that needs its next shape, let’s talk.

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