newview capital

date: january 2019
role: direction / design
client: newview capital
info: solid and trustworthy stationery design for a new silicon valley venture capital fund

quincy advisors logo design

date: 2016
role: creative director, designer
client: quincy advisors
info: logo for a silicon valley strategic consultancy

rocketpack logo design

date: 2014
role: creative director, designer
client: rocketpack
info: logo for a start-up in the local/offers space

literature for life

date: 2014
role: creative director, designer
client: literature for life
info: logo and branding counsel for a non-profit literary journal, educators' resource center, community salon

burbl.com logo design

date: june 2011
role: creative director, designer
client: burbl.com
info: logo design for a social media start-up

jelli logo update

date: march 2011
role: director, user experience
client: jelli, inc.
info: logo update using alternate iconography plus subtle effects

drs media

date: 2011
role: creative director, designer
client: drs media
info: logo redesign and stationery design for silicon valley strategic marketing & media relations firm

boku, inc.

date: 2010
role: creative director, designer
client: boku, inc.
info: tagline update, stationery redesign, internal "bokuza" t-shirt, new business cards for asia team, android app launch t-shirt

face.com

date: 2010
role: creative director, designer
client: face.com
info: fun, brand-extending concept for face.com t-shirt and hoodie promotional wear   //   new business card design using die-cuts to add interactivity and humor   //   collectible sticker concept extending on original face.com logo - many "disguises" communicate a lighter side of facial-recognition software

paymo logo redesign

date: january 2010
role: creative director, designer
employer: boku, inc.
info: logo re-design and complete branding overhaul for paymo, the mobile payments platform for boku, inc.

at&t interactive

date: 2007 — 2009
role: creative director, designer
employer: at&t interactive, yellowpages.com
info: brand assets including logo design and branding investigation for atti's new concept for an existing web property   //   logo design for rebranding of yellowpages.com to yp.com, targeting a new demographic and focusing on an updated business model   //   yellowpages.com icon for blackberry main interface screen

collactive logo design

date: march 2007
role: art director, designer
client: collactive, inc.
info: logo redesign and branding initiative for internet start-up company
link: collactive.com

saunders logo redesign

date: january 2007
role: art director, designer
client: saunders corporation
info: logo redesign plus stationery, stickers, and liner card

citizen press

date: 2005 – 2006
role: art director, designer
client: citizen press
info: title treatment for graphic novel johnny repeat, part 1 of 3   //   logo design, stationery, postcards, and t-shirt designs for emerging comic book publishing company

contact

fordyce design
los angeles, ca

626-399-3839
gfordyce (at) gmail (dot) com