beam mobile app

date: 2019
role: head of design
company: whitney technology
info: re-design of the company's BEAM app, designed for quick and easy asset management at scale. ui reworking focused on overall information architecture and clear, logical nagivation based on user flows defined through user research and analysis.

tarjimly

date: july 2019
role: creative advisor
company: tarjimly
info: created concepts for photography, copy, and brand modifications for start-up whose mission is to improve the lives of refugees and the efficiency of humanitarian services by eliminating language barriers. tarjimly saw a vast drop in CPA and a massive bump in conversions across every language in which the concepts were executed, allowing the group to move into seeking funding.

american express core mobile iOS app

date: 2015
role: vice president, user experience design
employer: american express
info: iOS native app running on universal binary for core US business
accolades: JD Power industry best-in-class mobile app, Credit Card Satisfaction Study, 2015   //   featured app on Apple App Store for eight weeks

american express core mobile android app

date: 2015
role: vice president, user experience design
employer: american express
info: android native app running on universal binary for core US business
accolades: JD Power industry best-in-class mobile app, Credit Card Satisfaction Study, 2015

american express platinum concierge app

date: 2015
role: vice president, user experience design
employer: american express
info: iOS native app for platinum and centurion card holders

2014 cs rally mobile app

date: 2014
role: creative director, designer
employer: american express
info: iOS native app for US consumer services 2014 rally

cardless payments prototype app

date: 2013
role: creative director, designer
employer: american express
info: iOS native app for experimental cardless payments experience

cardless pos iPad app

date: 2013
role: creative director, designer
employer: american express
info: iPad point of sale app for merchant integration with cardless payments mobile consumer app

consumer local app

date: 2013
role: creative director, designer
employer: american express
info: iOS native app for a prototype app leveraging local merchant loyalty concepts

merchant local iPad app

date: 2013
role: creative director, designer
employer: american express
info: iPad app for merchants to track loyalty programs and create/send offers

merchant iPad loyalty app

date: 2012
role: creative director, designer
client: rocketpack
info: merchant iPad app for hyperlocal/offers start-up

boku accounts, sva/offers mobile application

date: february 2012
role: sr. director ued/creative, lead designer
client: boku, inc.
info: iOS view for boku accounts application with stored value account, budgeting tools, drawer-style navigation, offers platform, and more

boku accounts app in merchant environment

date: february 2012
role: sr. director ued/creative, lead designer
client: boku, inc.
info: photo shoot for boku accounts app 3-step consumer experience, used in keynote at mobile world congress, barcelona 2012

boku / vodafone accounts mobile application

date: november 2011
role: sr. director ued/creative, lead designer
client: boku, inc.
info: iOS registration view, detail, and application for boku accounts live campus trial with vodafone uk

boku 1-tap™ mobile app

date: july 2010
role: creative director, designer
employer: boku, inc.
info: near frictionless app design for boku's mobile payments on android platform

palm pre yellowpages.com app

date: september 2009
role: creative director (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: creative direction for yellowpages.com app on palm pre mobile touch device
quotation: "The app still serves the basic function on finding nearby businesses, but does so with exceeding ease and grace.... YPmobile is a fantastic way to find nearby businesses with simple and intuitive controls and options.... Yeah, YPmobile is that good...."   — Derek Kessler, pre|central.net

more atti mobile products

date: july 2009
role: creative director (designers: cathy hung, sean tatalovich, lynn chang, & kaoru nishiyama wood)
employer: at&t interactive
info: wap implementation for ypmobile and experimental native app for iphone

v2 yellowpages.com native iphone app

date: may 2009
role: creative director, designer
employer: at&t interactive
info: updated user interface, graphics, and functionality for second version of yellowpages.com native iphone app

yellowpages.com native iphone app concept deck

date: may 2008
role: creative director, designer
employer: yellowpages.com
info: pitched to apple senior management, concept deck for native application created prior to the openeing of the app store and iphone v2.0

j2me app for yellowpages.com

date: april 2008
role: design director, designer
employer: yellowpages.com
info: yellowpages.com mobile for j2me application platform for pda and mobile devices

iphone web app on apple.com

date: october 2007
role: design director, designer (in collaboration w/ chris szadkowski)
employer: yellowpages.com
info: iphone web app featured on apple.com - Most Popular Search Tools

yellowpages.com iphone web app

date: august/september 2007
role: design director, designer (in collaboration w/ chris szadkowski)
employer: yellowpages.com
info: iphone web app featuring search, results, more info, directions, map functionality

contact

fordyce design
los angeles, ca

626-399-3839
gfordyce (at) gmail (dot) com