homelister landingpage

date: november 2018
role: direction / design
client: homelister
info: new brand/marketing look and feel for a home selling assist start-up

swapsy landingpage

date: july 2018
role: direction / design
client: swapsy
info: new brand/marketing look and feel for a currency exchange start-up

quanticmind core app upgrade

date: april 2018
role: vp design
employer: quanticmind, inc.
info: customer application extjs6 upgrade project with updated ui/visual design language
articles: business wire / quanticmind blog

boku corporate website redesign

date: february 2012
role: sr. director ued/creative, lead designer
client: boku, inc.
info: website redesign with new approach to corporate brand and voice, elements extended to marketing collateral and mobile apps
link: boku.com

boku / vodafone accounts campus trial, web interface

date: november 2011
role: sr. director ued/creative, lead designer
client: boku, inc.
info: registration, splash page, and settings interface on the web for boku / vodafone accounts partnership

jelli proposed website redesign

date: may 2011
role: director, user experience
client: jelli, inc.
info: proposed website redesign and user-interface overhaul for a social radio meets games paradigm start-up

paymo app for android

date: june 2010
role: creative director, designer
employer: boku, inc.
info: application design and landing page concept for new paymo (boku's payment service) 1-tap™ mobile app on android

aoa redesign

date: march 2010
role: creative director, designer (ia: stephanie arnold)
client: apartment owners association of california
info: strategic, architectural, visual and ui overhaul for aoa corporate website

yellowpages.com redesign

date: august 2009
role: creative director, lead designer (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: redesign and new product vision for atti's flagship brand, yellowpages.com, including home page, events vertical, and company product page. clean, simple video player interface for third party deployment and inclusion on yp.com redesign

live yp website concept

date: june 2009
role: creative director, designer
employer: at&t interactive
info: concept for proposed redesign of atti's ether.com product

caltech yess program

date: january 2009
role: art director, designer
client: caltech
info: graphical and ui redesign for caltech young engineering and science scholars website

att interactive pre-design

date: november 2008
role: creative director, designer
employer: at&t interactive
info: design for new at&t division, att interactive, corporate site and related mobile ad network site

buzz.com pre-launch website concept

date: october 2008
role: creative director, designer
employer: at&t interactive
info: concept for introduction to the atti's buzz.com product prior to alpha launch

ve6 maps dashboard

date: january 2008
role: design director, designer
employer: yellowpages.com
info: dashboard user interface for new microsoft virtual earth 6 web-based mapping application
link: yellowpages.com/maps
quotation: "The look and feel of the navigation controls is super cool.... I sent the URL to several people internally here at Microsoft and the comments were overwhelmingly positive - definitely a site we will showcase moving forward."   — Ken Miller, Sales Manager, North America, Microsoft Corporation

superprotonic website

date: december 2006
role: art director, designer
client: superprotonic, inc.
info: website redesign and extended branding for revolutionary fuel-cell company
link: superprotonic.com

citizen press website

date: may 2006
role: art director, designer
client: citizen press
info: website design and blog for emerging comic book publishing company
link: citizenpress.net

contact

fordyce design
los angeles, ca

626-399-3839
gfordyce (at) gmail (dot) com