locavorelitla web site
fordyce design
date: May 2020
role: direction / design
client: locavorelitla (a program of light bringer project)
info: new branding and visual/UI design for a non-profit reimagining language arts instruction for los angeles's historically underserved students by providing educators with common core-aligned curriculum to teach the community's best and most diverse contemporary writing
role: direction / design
client: locavorelitla (a program of light bringer project)
info: new branding and visual/UI design for a non-profit reimagining language arts instruction for los angeles's historically underserved students by providing educators with common core-aligned curriculum to teach the community's best and most diverse contemporary writing
homelister landingpage
date: november 2018
role: direction / design
client: homelister
info: new brand/marketing look and feel for a home selling assist start-up
role: direction / design
client: homelister
info: new brand/marketing look and feel for a home selling assist start-up
swapsy landingpage
date: july 2018
role: direction / design
client: swapsy
info: new brand/marketing look and feel for a currency exchange start-up
role: direction / design
client: swapsy
info: new brand/marketing look and feel for a currency exchange start-up
quanticmind core app upgrade
date: april 2018
role: vp design
employer: quanticmind, inc.
info: customer application extjs6 upgrade project with updated ui/visual design language
articles: business wire / quanticmind blog
role: vp design
employer: quanticmind, inc.
info: customer application extjs6 upgrade project with updated ui/visual design language
articles: business wire / quanticmind blog
boku corporate website redesign
date: february 2012
role: sr. director ued/creative, lead designer
client: boku, inc.
info: website redesign with new approach to corporate brand and voice, elements extended to marketing collateral and mobile apps
link: boku.com
role: sr. director ued/creative, lead designer
client: boku, inc.
info: website redesign with new approach to corporate brand and voice, elements extended to marketing collateral and mobile apps
link: boku.com
boku / vodafone accounts campus trial, web interface
date: november 2011
role: sr. director ued/creative, lead designer
client: boku, inc.
info: registration, splash page, and settings interface on the web for boku / vodafone accounts partnership
role: sr. director ued/creative, lead designer
client: boku, inc.
info: registration, splash page, and settings interface on the web for boku / vodafone accounts partnership
jelli proposed website redesign
date: may 2011
role: director, user experience
client: jelli, inc.
info: proposed website redesign and user-interface overhaul for a social radio meets games paradigm start-up
role: director, user experience
client: jelli, inc.
info: proposed website redesign and user-interface overhaul for a social radio meets games paradigm start-up
paymo app for android
date: june 2010
role: creative director, designer
employer: boku, inc.
info: application design and landing page concept for new paymo (boku's payment service) 1-tap™ mobile app on android
role: creative director, designer
employer: boku, inc.
info: application design and landing page concept for new paymo (boku's payment service) 1-tap™ mobile app on android
aoa redesign
date: march 2010
role: creative director, designer (ia: stephanie arnold)
client: apartment owners association of california
info: strategic, architectural, visual and ui overhaul for aoa corporate website
role: creative director, designer (ia: stephanie arnold)
client: apartment owners association of california
info: strategic, architectural, visual and ui overhaul for aoa corporate website
yellowpages.com redesign
date: august 2009
role: creative director, lead designer (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: redesign and new product vision for atti's flagship brand, yellowpages.com, including home page, events vertical, and company product page. clean, simple video player interface for third party deployment and inclusion on yp.com redesign
role: creative director, lead designer (art director/designer: kaoru nishiyama wood)
employer: at&t interactive
info: redesign and new product vision for atti's flagship brand, yellowpages.com, including home page, events vertical, and company product page. clean, simple video player interface for third party deployment and inclusion on yp.com redesign
live yp website concept
date: june 2009
role: creative director, designer
employer: at&t interactive
info: concept for proposed redesign of atti's ether.com product
role: creative director, designer
employer: at&t interactive
info: concept for proposed redesign of atti's ether.com product
caltech yess program
date: january 2009
role: art director, designer
client: caltech
info: graphical and ui redesign for caltech young engineering and science scholars website
role: art director, designer
client: caltech
info: graphical and ui redesign for caltech young engineering and science scholars website
att interactive pre-design
date: november 2008
role: creative director, designer
employer: at&t interactive
info: design for new at&t division, att interactive, corporate site and related mobile ad network site
role: creative director, designer
employer: at&t interactive
info: design for new at&t division, att interactive, corporate site and related mobile ad network site
buzz.com pre-launch website concept
date: october 2008
role: creative director, designer
employer: at&t interactive
info: concept for introduction to the atti's buzz.com product prior to alpha launch
role: creative director, designer
employer: at&t interactive
info: concept for introduction to the atti's buzz.com product prior to alpha launch
ve6 maps dashboard
date: january 2008
role: design director, designer
employer: yellowpages.com
info: dashboard user interface for new microsoft virtual earth 6 web-based mapping application
link: yellowpages.com/maps
quotation: "The look and feel of the navigation controls is super cool.... I sent the URL to several people internally here at Microsoft and the comments were overwhelmingly positive - definitely a site we will showcase moving forward." — Ken Miller, Sales Manager, North America, Microsoft Corporation
role: design director, designer
employer: yellowpages.com
info: dashboard user interface for new microsoft virtual earth 6 web-based mapping application
link: yellowpages.com/maps
quotation: "The look and feel of the navigation controls is super cool.... I sent the URL to several people internally here at Microsoft and the comments were overwhelmingly positive - definitely a site we will showcase moving forward." — Ken Miller, Sales Manager, North America, Microsoft Corporation
superprotonic website
date: december 2006
role: art director, designer
client: superprotonic, inc.
info: website redesign and extended branding for revolutionary fuel-cell company
link: superprotonic.com
role: art director, designer
client: superprotonic, inc.
info: website redesign and extended branding for revolutionary fuel-cell company
link: superprotonic.com
citizen press website
date: may 2006
role: art director, designer
client: citizen press
info: website design and blog for emerging comic book publishing company
link: citizenpress.net
role: art director, designer
client: citizen press
info: website design and blog for emerging comic book publishing company
link: citizenpress.net
contact
fordyce designlos angeles, ca
626-399-3839
gfordyce (at) gmail (dot) com
