Graeme Fordyce

Design & product leadership and execution

Work

Making escrow analysis visible

Mortgage servicing · Escrow analysis service design

The question

How can a team choose where to intervene when an escrow analysis is experienced by customers as a single event but produced across many people and systems?

The work

I mapped the process from its triggers through delivery, bringing together the customer's view, operational events, internal roles, systems, applications, and data. The layered view made it possible to discuss a payment-related customer experience alongside the work that produced it.

The judgment

The first useful design artifact was a shared view of the service, rather than an isolated screen proposal. It gave business, product, and design partners a way to see where the experience crossed organizational and system boundaries before choosing a narrower problem to solve.

The result

The initial service view helped the broader business engage with a customer-centered way of framing the work. The team went on to use stage mapping to identify areas for deeper analysis and prioritize possible interventions. This account does not claim a shipped escrow change or measured customer outcome.

Contribution and result

FieldAccount
My contributionLed a multilayered service-design analysis connecting the customer experience to operational and technical activity.
Observable consequenceThe model provided a basis for cross-functional discussion and subsequent stage-based prioritization.
BasisMy firsthand account of the service-design work and its use by the broader team.
BoundaryNo completed service change, cost reduction, or customer metric is attributed to the map.

What I carry forward

A service map is useful when it helps a team choose a tractable problem, not merely when it records every part of a complicated process.

Project descriptions focus on my role and the contribution I can describe publicly. Confidential materials are omitted. Illustrations identified as reconstructions explain an idea; they are not original project deliverables.